Ad Campaign Essentials

Stop Boosting. Start Advertising.

Strategic ad setup + creative + testing so your budget doesn’t disappear into the void

I build your ad campaigns from the ground up: ad creative + copy, Meta & Google setup, initial A/B testing, and tracking/reporting—so you can launch with clarity and improve fast.

Not sure where to start? I’ll recommend the best channel + a simple budget plan.

Who This Is For:

This is for local service businesses who want leads (calls, forms, messages) and need a solid first campaign without wasting money learning everything the hard way.

Great fit if you:

  • Want to advertise on Facebook/Instagram + Google but need it set up correctly

  • Have an offer/service you’re ready to promote

  • Can provide basic photos/video (don’t worry—most “basic” is perfect)

Not a fit if you:

  • Want “viral” content (ads aren’t magic tricks)

  • Don’t have any offer/service details yet (we can fix that first)

What’s Included

1) Ad Creative + Copywriting

-Scroll-stopping ad creative direction (or build from your existing photos/video)

-Primary text + headlines + descriptions written for conversions (not fluff)

-Messaging tailored to your audience + service area

2) Setup on Facebook + Google

-Meta Ads Manager campaign build (FB/IG)

-Google Ads campaign build (Search and/or Performance Max based on your goal)

-Basic account structure organized so it’s easy to scale later

3) Initial A/B Testing Structure

A smart testing setup so we learn fast:

-2–3 ad variations (creative + hook/copy)

-Clear “what we’re testing” plan (not random guessing)

4) Tracking + Reporting Setup

Conversion tracking setup so results are measurable:

-Pixel / tag setup (Meta + Google)

-GA4 / Tag Manager alignment (where applicable)

-UTM structure so you can see what’s driving leads

Simple reporting baseline: what we’re watching + what “good” looks like

5) One Revision Round

After the initial setup is delivered (or after early data comes in), you get one revision round (example: swap an offer angle, adjust targeting, replace a creative, tighten copy, etc.)

How It Works (Simple Process)

Step 1: Quick intake + access

You answer a few questions, share your offer, and grant account access (I’ll guide you).

Step 2: Build + launch

I create your campaign structure, ads, and tracking. You review and approve.

Step 3: One refinement round

We refine based on what we see—so the campaign improves instead of stalling.

What I Need From You:

To get the best results, you provide:

  • Your service area + best services to promote

  • Photos/video (even phone pics work)

  • Offer details (pricing optional) + your preferred lead method (call/form/message)

  • Access to Meta + Google accounts (or I’ll help you set them up)

Important Notes (helps avoid headaches)

1. Ad spend is not included (you pay Meta/Google directly)

2. Results depend on offer, budget, market, and follow-up speed (yep, the unsexy truth)

3. If you don’t have a landing page, we can run lead forms/messages or add a landing page as an add-on

Do I need both Facebook and Google?

Not always. If you’re unsure, I’ll recommend the best starting channel based on your service and goals.

How much should I spend?

Most local businesses start with a budget that allows consistent testing. I’ll give you a simple recommendation during setup.

How soon will I see results?

Some campaigns show traction quickly, but the real win is building a setup that improves week over week instead of guessing.

What if I don’t have ad accounts yet?

No problem—I’ll help you get Meta and Google set up correctly.

Ready to launch ads the right way?

Let’s build a campaign foundation that brings leads you can track—and improve.